CLIENT SUCCESS STORY: Back Nine Golf
From Empty Golf Simulator to Fully Booked Nights.
How GitWisely transformed a struggling indoor facility into the city's premier high-performance golf and social destination through precision marketing.
The Venue: Back Nine Golf
A state-of-the-art facility featuring 12 Trackman bays, a luxury cocktail bar, and exclusive membership tiers. Despite the hardware, they lacked the digital heartbeat to keep the bays warm.
-
12 Pro-Level Bays
Trackman 4 technology in every suite. -
Events & Corporate
Full-service catering and tournament hosting.
THE CHALLENGE
Breaking the Silence
28%
Peak Occupancy
Prime time hours were sitting empty due to a lack of awareness and regional competition.
Zero
Digital Funnel
No tracking, no remarketing, and a booking processs that took 7 clicks to complete.
Weak Social
Static imagery and low engagement prevented the "viral" lifestyle appeal needed.
28%
Peak Occupancy
Prime time hours were sitting empty due to a lack of awareness and regional competition.
The Playbook
01
Phase 1: Demand Creation
We flooded local feed with high-production reels and partnered with lifestyle influencers to shift the narrative from "Golf Practice" to "Night Out".
02
Phase 1: Demand Creation
We flooded local feed with high-production reels and partnered with lifestyle influencers to shift the narrative from "Golf Practice" to "Night Out".
03
Phase 1: Demand Creation
We flooded local feed with high-production reels and partnered with lifestyle influencers to shift the narrative from "Golf Practice" to "Night Out".
- Core Objectives
- Increase evening booking volume by 100%
- Reduce Cost Per Booking {CPB} by 40%
- Grow Instagram engagement by 3x
- Scale membership conversions
THE SCORECARD
The Outcome
Gross Growth
+132%
Total Booking Increase
WEEKDAY OCCUPANCY
78%
Social growth
310%
Enagegment uplift
-42%
Reduction in cosr per booking
68%
Repeat customer rate
THE key insight
"People don't book golf-they book eperiences."
By focusing on the vibe, the social status, and the precision data,we turned a sport into a destination.
